EMAIL SEGMENTATION

When your forms convert better, you get more leads

Email blasts don’t cut it anymore. When you treat everyone the same, they wonder “why should I care about this?” When you send exactly what you know they want, they listen to what you have to say.

Without segmentation, nothing works as well as it should

Some people open your emails. Some people click on them. But doesn’t it seem like those numbers could be a bit higher?

You send the same emails to everyone

Some people click and some wonder why you’re emailing them

Your email marketing feels like a lot of work for a little reward

You send each contact what they want to see

People engage because you give them the right information

Your marketing feels more personal (and gets better results)

Start sending beautiful emails right now.

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I am able to create beautifully functional emails

“My primary use of AC is to set up email automations to be sent to subscribers. I am able to save a lot of time, create beautifully functional emails with the templates provided and easily organize my contact list.”

— Joanna O., 5-star G2 Crowd review

Tags let you group, sort, send, and automate

“Segmentation” is a big word. “Tag” isn’t. When you use tags to segment, it’s as easy as attaching a sticky note to your contacts. After you add a tag, it never falls off—and you can target that specific contact forever.

Did you know? You can add tags automatically.

When contacts visit your website or click on links in your emails, they show you what they care about. You can automatically add a tag any time your contact acts—and then send them content based on their interests.

Change up your email content based on tags

Tags let you send one email—with different, conditional content. Use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.

How can you segment your audience?

Different groups of people care about different things. So speak to them differently. Tags, custom fields, and data collected within ActiveCampaign lets you create as many groups as you want.

Visits to your website

Industry

Personal interest

People who click in your emails

Customer lifetime value

Contact with your sales team

Job function

Quiz results

Date subscribed

Products pruchased

Information in custom fields

Organization type

People who open your emails

Geographic location

Time since last purchase

Start segmenting your audience

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